About the program
The Associate’s Degree in Mass Communication and Marketing equips students with the required technical skills to be successful in today’s media world. The program teaches students theoretical and practical perspectives while preparing them for careers in the fields of Communication and Marketing.
Program objectives
What you’ll learn
| Courses List | 60 Credits |
|---|---|
| (ENC 120) English Composition I | 3 |
| (MAC 105) College Algebra I | 3 |
| (ENV 301) Environmental Science | 3 |
| (SPC 360) Oral Communication | 3 |
| (PHI 410) Critical Thinking | 3 |
| (SOC 201) Sociology | 3 |
| (GEO 300) World Geography | 3 |
| (ARH 250) Art History | 3 |
| (COM 100) Using Information Effectively in Mass Communication | 3 |
| (COM 102) Introduction to Mass Communication | 3 |
| (COM 103) Principles of Advertising | 3 |
| (COM 104) Principles of Strategic Public Relations and Integrated Communications | 3 |
| (COM 105) Social Media and Strategic Communication | 3 |
| (COM 202) Writing for the Media | 3 |
| (COM 203) Advertising Media Planning | 3 |
| (COM 204) Advertising Copywriting | 3 |
| (MAR 201) Principles of Marketing | 3 |
| (MAR 301) Social Media Marketing Strategies | 3 |
| (COM 302) Media Law | 3 |
| (COM 303) Media Criticism | 3 |
Outcomes
- Explain the goals and methods of various mass media outlets.
- Recognize credible sources of information and research techniques.
- Understand tactics and techniques used in the fields of communication and marketing.
- Identify ethical practices used in advertising.
- Articulate the process of human communication in its various contexts.
- Differentiate the different components of mass communication processes.
Tuition
Prospective students interested in pursuing an Associates Degree at URBE University should be aware of the program's tuition and fees. The total program cost for this degree is $15,450.00 dollars, which includes all tuition, fees, and other related expenses. The cost per credit is $250 dollars, and the program requires a total of 60 credits to complete. Students are to purchase course textbooks on their own. Other fees associated with the program amount to $350 dollars, and students are required to pay a one-time registration fee of $100 dollars.
Tuition & Fees
We educate future alumni to become marketable, skilled, and progressive leaders who are socially responsible and uphold ethical business standards.
Dr. Oscar Belloso Medina
Chancellor & Founder
Are you ready to start today?
Supercharge your future with a degree from URBE University. We work closely with you to ensure you are well-informed throughout your application process. Start your application today, or explore our programs to learn more about what we have to offer.