About the program
The Master of Science in Marketing at URBE University is a 33-credit graduate program designed to prepare professionals for leadership roles in a rapidly evolving, data-driven, and digitally integrated marketing environment. The program emphasizes strategic thinking, consumer insight, marketing analytics, artificial intelligence, and customer-centric innovation.
Students develop advanced competencies in digital marketing strategy, brand management, data analytics, content ecosystems, and marketing technologies (MarTech), while integrating ethical decision-making and global market perspectives. The curriculum culminates in a capstone experience where students apply their knowledge to real-world marketing challenges.
What you’ll learn
| Course Title | 33 Credits |
|---|---|
| (MKT 601) Strategic Marketing Management | 3 |
| (MKT 602) Consumer Behavior and Decision Intelligence | 3 |
| (MKT 603) Marketing Research and Insight Generation | 3 |
| (MKT 604) Marketing Analytics and Data Visualization | 3 |
| (MKT 605) Digital Marketing Strategy | 3 |
| (MKT 606) Brand Strategy and Management | 3 |
| (MKT 607) Content, Social Media, and Influencer Marketing | 3 |
| (MKT 608) AI, Martech, and Marketing Automation | 3 |
| (MKT 609) Customer Experience, CRM, and Omnichannel Strategy | 3 |
| (MKT 610) Pricing, Revenue, and Commercial Strategy | 3 |
| (MKT 611) Marketing Innovation and Capstone | 3 |
JOB OPPORTUNITIES
According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations. About 36,400 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.
NETWORKING OPPORTUNITIES
Take advantage to the powerful networking tools through our URBE career services platform. You can get personal career coaching, search and apply for jobs, or make your resumé visible to employers.
Tuition
Prospective students interested in pursuing a Degree at URBE University should be aware of the program's tuition and fees. For related information please click the button below or refer to the Catalog.
Tuition & Fees